If you are in a place where you want to attract more customers to your real estate business, a website can be an impressive advantage. No matter who your clients are, or what you are selling, you’ll find that a good website can be a powerful tool.However, the problem that you will face is that even if you put great information into your site, it may still be pretty hard to get people to it. Think about how frustrating that would be after all that effort. The marketing strategy that you are going to have to employ is to get the search engines to work for you and to make sure that they bring people to your site.You don’t actually need to spend an enormous budget when you want to get to the top of the search engine’s results. There aren’t any tricks or secrets to it, there are just some methods that you need to be aware of. Once you know this important information, you’ll have a real powerhouse of website!Make sure that you do each of these steps to shoot straight to the top.Unique Page Titles: Your page titles are one of the most important ways for you to improve your search engine rankings. Remember that the title of the page should be on each page on your website. For the absolute best results, put your keywords into the title that you are looking at. This can make a huge difference to your results. Make sure that you avoid stuffing the keywords into the title; just use it naturally and keep it light. Remember that above all, it should be readable.Create Two Site Maps: A site map is the list of the pages that are located on your website. It is quite simple, but the truth is that even the top web masters can sometimes miss. This is a key component, and all it takes is the creation of a page in HTML. This is one extra way to make sure that you can get the results that you need from the search engines. It lets people know exactly what is on your website and it tells the search engines that as well. This will give your website some extra advantages when people goes looking for them.Anchor Text: The anchor text your website is something that you need to think about. Just by installing a hypertext link on your website regarding the things on it. It tells you what the text really is, and what is going on there. It gives your search engine a more factual idea of what is going on your page. For instance, when you go to bind the word houses to San Diego, you’ll find that it increases your relevancy and that you will get more hits. The more varied your keywords are, the better you are going to be doing.